It’s almost that day again. Valentine’s Day. I have to confess to a deep and abiding suspicion of the day, an uneasiness that I cannot shake. It is not love that makes me uneasy, it is the nature of the holiday. Like Christmas, what was once a fairly quiet day of a positive (or at least benign) nature has become a monster, a commercial Godzilla eating souls and hearts.
Mind you, I observe Valentine’s Day. I am married to a beautiful woman, a genuine soul mate, and I enjoy any opportunity to celebrate that relationship. I value love, and relationship. What I hate is the commercialization of love.
The problem is that Valentine’s Day, as it has evolved, has become the celebration of perfect love; or at least perfect as it is now defined by popular culture. From that point of view, love is always passionate, it is always mountain top. If you, God forbid, are not in a relationship, then the implied message is that you are unworthy in some fashion. If you are in a relationship which is not at the moment at a mountain top stage, the implied message is that you are not in the right relationship, that your real soulmate is out there and you need to start looking for him or her.
As to the former, I see the sadness all too often. People are lonely. Valentines Day accentuates that loneliness by sending a message that grand and explosive love is the norm, the status quo. Even though I was not an overly angsty person when I was younger, I clearly remember a Valentine’s evening that I spent walking through the snow in the Capitol Hill neighborhood in Washington, DC, thinking that my lack of a girlfriend must mean that there was something wrong with me. Of course, I actually am a bit off kilter, but you get my drift.
As for the former, I see it in my office all of the time. Our culture, through advertisements and all kinds of media, consistently emphasizes the notion that a relationship with a soulmate will always be a state of bliss. That is plainly foolishness — true love requires constant tending and constant sacrifice, sometimes to an enormous degree. My wife, having to put up with me, is Exhibit A for that fact. Often, I see people in my office who have left (or been left) not because the relationship was intrinsically bad, but because it was no longer thrilling.
There is also a consistent linkage of romantic bliss in love with material goods. Advertisements clearly link the act of giving jewelry, flowers and lingerie on Valentine’s Day as a necessary prerequisite for love. It sends a not so subtle message that love is a commercial transaction. Obviously, gifts can be a good thing, and are a fine way to surprise a lover. But they should be special, they should be heart felt. They should not be considered as mandatory.
So, I’ve started drawing a class action suit against the commercialization of love. Why not? We have class actions for everything else, and this cause is vastly more important than most of the suits I’ve seen. Here’s a rough draft:
United States District Court
Western District of
JOHN SMITH, JANE DOE and all
others similarly situated,
Plaintiffs,
v.
GREEDY COMMERCIALIZERS
OF EMOTION AND LOVE,
Defendants.
____________________________________
COMPLAINT FOR DAMAGES AND INJUNCTIVE RELIEF
NOW COME the Plaintiffs, by and through Seraphim, and complain of the Defendants as follows:
1. The Plaintiffs, numbering some five billion all told, are men and women of all ages, socio-economic classes, races and religions. They are, in turn, single, divorced, married and widowed. They reside in all fifty states and in each and every country on earth.
2. The Defendants are retailers, manufacturers, advertisers, credit card companies and all others engaged in the commercialization and pandering of the holiday known as Valentine’s Day.
3. The Defendants have knowingly, willfully and with intent to do harm taken an obscure holiday of dubious but benign origin and have reconstructed it in such a fashion that the Plaintiffs, individually and collectively, are made to believe that if he or she is not found in a state of amorous bliss on February 14 of each year then he or she is a defective individual, devoid of happiness, worth and, indeed, not fit to live upon the planet.
4. Specifically, the Defendants willfully impose upon the Plaintiffs the following states of mind:
a. For those who are single but not engaged in a romantic relationship, feelings of despair and unhappiness, resulting in angst and feelings of personal inadequacy. Perfectly decent men and women are made to feel lonely, afflicted and unloved on February 14 if they are not involved in a passionate relationship on said day.
b. For those who are married or otherwise engaged in relationships, but who for various reasons are engaged in real life, including the raising of children, payment of mortgages and various other activities that may cause day to day conflict with the significant other, are inflicted feelings of dissatisfaction and anomie, despite the existence of a perfectly sound and loving relationship, under the theory that it lacks a purportedly mandatory level of excitement and passion.
C. For all plaintiffs, by the instilling of a common belief that true love is marked by precious and semi-precious stones, large quantities of candy, masses of flowers, edible panties of sundry flavors, inedible but diaphanous lingerie, substantial outlays of money, unfailingly fabulous sex and the complete absence of conflict, worry and problems, and that any relationship not so characterized by those things at all times is not worthy of the name love.
5. The Plaintiffs are entitled to a judgment stripping the Defendants of all of their profits gained from Valentines Day related activities, and their humble, contrite and highly public admission (preferably made in humiliating postures and costumes) that:
a. Love comes when it comes, and if it has not come for an individual it does not mean that there is something wrong with that person; that it is perfectly acceptable to wait patiently upon love.
b. That once love comes, it is wonderful only so long as both parties thereto take it seriously, nurture it, and understand fully that it will not at all times burn fiercely, but will sometimes be ineffable and at other times will require work.
c. That while tokens and gestures of love are appreciated and worthwhile, love is not dependent on the magnificence of the gesture, or upon the amount of money paid for it.
I don’t know. Maybe I’m asking too much. I’m blessed with love and a strong marriage. Cultural expectations surrounding Valentine’s Day don’t affect me personally. But I remember what it was like, and I see the sadness around me every year, on the day that supposedly celebrates love.
ADDED: As soon as I posted this, I got a link from Olga that captures the entire conundrum. Visit here and send an anti-valentine’s day card.